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Codex Challenge

Promotional push and in-app notifications for the Codex Creator Challenge partnership campaign (Codex x Handshake). Runs weekly for 5 weeks (3/29 - 4/26 2026) with two audience tracks.

Content Digest

Periodic digest of content recommendations for the user.

Create Job

Notifies when a new job has been created.

Employer Message Campaigns

Employer message campaign notifications sent to students on behalf of employers for career fairs, events, jobs, and other topics. Campaigns may be sent with or without an ambassador.

FRUX Series

The FRUX (first-run user experience) notifications series is a 28-day notification series that introduces users to various parts of the Handshake app (e.g. Feed, People search, Profile).

Hai Hub Launch

Notifies users about the launch of the Handshake AI Hub.

Handshake Tips

Handshake tips notifications that help students get the most out of the platform. Delivered as in-app notifications.

Job Application Reminder

Reminder notification sent to students to encourage them to complete job applications for positions they have shown interest in.

Job Expiring

Notification sent to students to remind them about upcoming application deadlines for jobs they have shown interest in.

Job Recommendation Digest

Weekly digest of personalized job recommendations sent to students based on their profile, preferences, and activity.

Network Digest

A weekly email notification that informs students of their new followers and viewers, providing students with a comprehensive digest of their weekly profile activity and network growth.

New Comment On Post

Notifies users when a new comment is added to their post. Separate configs exist for student users and employer/educator users.

New Reply To Comment

Notifies users when someone replies to their comment. Separate configs exist for student users and employer/educator users.

Onboarding drop-off reminder

Reminds students who stall during onboarding to come back and finish. A user is considered stalled when they have remained on the same onboarding step for 24 hours or longer without completing it. A first reminder sends at 24h, and a single follow-up sends if they are still stalled 7 days later. If the user completes the step before the reminder sends, the send is suppressed.

Personal email collection

Prompts active students to add or confirm a personal (non-school) email on their profile, so Handshake can reach them outside their school inbox.

Post Analytics

This notification is sent to anybody who can create content on the Feed, and receives 1k+ impressions on a given post in a week.

Reminder Event

Event reminder notifications sent to users registered to the event.

Saved Search / Digest Job Alert

These notifications alert students regarding their saved job searches. Each saved search has its own custom notification logic set up by the student. They can select daily or weekly notifications that send via email, in-app, and/or push when new jobs are added to their saved search.

Tos Update

Notifies users about a Terms of Service update.